The Barbarian Group (Boston, MA)
McLeod Mirror Series 1: See Yourself in Others, 2007
LCD screen, web cam, plywood
36”h x 22.5”w x 7.5”d
Edition of 100

More information and video at www.mcleodmirror.com.

Boston interactive creative firm The Barbarian Group, known for their groundbreaking Subservient Chicken campaign for Burger King, presents a limited-edition series of unusual bathroom mirrors at McLeod Residence.

McLeod Mirror Series 1: See Yourself in Others are not actually made of mirrored glass, but an LCD screen housed in a wooden case with a web cam attached to the top. The camera records the viewer and creates a collage of the person’s image along with images of everyone else who has stood before the mirror. The image allows the viewer to “see themselves reflected in others” in a new way. The mirrors bring a timeless bathroom product into the digital age, creating a twist on the staple that is more interesting and dynamic than the original, while perhaps pointlessly complex. The images are not recorded or archived, so the digital artwork created on the spot will never be seen again.

The Barbarian Group describes themselves as a group of art directors, industrial designers, interactive artists, developers, animators, illustrators and more who strive for the perfect marriage of creative and technology with interactivity as their canvas. They found fame with innovative web projects such as The Subservient Chicken for Burger King (www.subservientchicken.com), Become an M&M for Masterfoods, The Beer Cannon for Milwaukee’s Best Light and Comcastic for Comcast. In addition to creating web sites, viral marketing campaigns, television spots and software, the Barbarians have ventured into installation artwork, including work for Nokia with Universal Everything for their Hong Kong showroom. The McLeod Residence installation marks the first pure art installation the Barbarians have undertaken as an organization.

Collaborating with The Barbarian Group on the fabrication of the mirror casing is Ben Durrell, a Boston-based designer. Durrell’s work has shown at venues such as the Tokyo Designers Block, Milan Furniture Fair, and the ICFF, and he has designed project-specific products for such institutions as The Center for Advanced Visual Studies (CAVS) at MIT, George Little Management (ICFF), ReadyMade Magazine, Housespecial.org, The Berwick Research Institute, and MKS Design. Currently he maintains a studio in downtown Boston with designer Matthew Christensen under the name + /-, or “Give or Take.’”

More information about The Barbarian Group

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