ShitBegone
Jed Ela (Brooklyn, NY)
100% recycled toilet paper
4 3/4”h x 4 1/4”w
ShitBegone is a joke but it is also a metaphor. The joke and the metaphor are both about transparency. Most people use toilet paper to wipe up shit, but most companies do not sell toilet paper by talking about shit. They sell it with the opposite of shit— bullshit. Fluffy bunnies and so on.
ShitBegone is about selling a product based on reality, when the competition is selling based on a made up image. In the case of shit that might be funny, but in the end it’s no joke. Brands obscure the reality behind nearly everything we buy. When you buy a brand, do you know what you’re really buying? What it’s made of, how it’s put together, who makes it? Usually not— because traditional brands are all about hiding that reality.
I started making ShitBegone because I wanted to know where this product came from— how it was made, and how it got to that store near me. As I learn about it I want to share what I learn with you, the consumer. I may not be able to answer your every question. But at least we can get started thinking about this product— how it’s made and distributed, and how that might be improved.
- Jed Ela
Phone: (206) 441-3314
Visit: 2209 2nd Ave, Seattle WA